A Conceptual Stress‐Coping Model of Factors Influencing Marketplace Engagement of Visually Impaired Consumers

Visually impaired consumers often suffer one of the worst marketplace stresses when processing product information. Despite there being around 314 million blind or visually impaired people worldwide, today's marketplace does not yet adequately address these stresses. This study develops and tests a theoretical model of how visually impaired consumers cope in marketplace engagement and discusses how companies and policymakers can help to increase marketplace engagement.