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The role of perceived acceptability of alternatives in identifying and assessing choice set processing strategies in stated choice settings: The case of road pricing reform |
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| Affiliation: | 1. Urban Planning Group, Department of the Built Environment, Eindhoven University of Technology, Vertigo 8.22, P.O. Box 513, 5600MB Eindhoven, The Netherlands;2. Urban Planning Group, Department of the Built Environment, Eindhoven University of Technology, Vertigo 8.25, P.O. Box 513, 5600MB Eindhoven, The Netherlands;3. Urban Planning Group, Department of the Built Environment, Eindhoven University of Technology, Vertigo 8.18, P.O. Box 513, 5600MB Eindhoven, The Netherlands;1. School of Business Administration, South China University of Technology, Guangzhou 510640, PR China;2. Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hong Kong, China |
| Abstract: | In designing choice experiments, it is common to present a number of alternatives to a respondent and have them choose the most preferred alternative. However, respondents may ignore one or more alternatives which they deem unacceptable for various reasons. This possibility aligns with the idea of the ‘consideration set’ which influences the choice of an alternative given the choice set of interest. This paper uses an endogenous choice set model to investigate the influence that contextual effects and socioeconomic characteristics play in explaining variations in the choice sets considered by respondents when they reveal their preferences. |
| Keywords: | Choice of choice sets Processing strategies Acceptable alternatives Random parameters Stated choice Road pricing Elasticities |
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