| 网络广告媒介的发展趋势及其创新 |
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| 引用本文： | 李振国,纪淑平. 网络广告媒介的发展趋势及其创新[J]. 商业研究, 2006, 0(21): 198-200 |
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| 作者姓名： | 李振国 纪淑平 |
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| 作者单位： | 1. 河北师范大学,新闻传播学院,河北,石家庄,050091
2. 河北经贸,大学,商学院,河北,石家庄,050091 |
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| 摘 要： | Internet的发展及其广泛应用正深刻影响和改变着各行各业,对广告业的影响也日趋突出。以Internet为基础的互联网正在成为广告主与消费者沟通的最廉价的工具,也成为广告主推介产品、宣传自己的有效平台。在网络化和全球化的条件下,Internet将会深刻地影响广告主及其受众对媒介的选择习惯,并促使这种传播媒介更加广泛应用和完善。
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| 关 键 词： | 互联网 广告媒介 特点 发展与创新 |
| 文章编号： | 1001-148X（2006）21-0198-03 |
| 收稿时间： | 2006-04-02 |
| 修稿时间： | 2006-04-02 |
The Trerd of Adertising Media Innovation |
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| LI Zhen-guo,JI Shu-ping. The Trerd of Adertising Media Innovation[J]. Commercial Research, 2006, 0(21): 198-200 |
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| Authors: | LI Zhen-guo JI Shu-ping |
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| Affiliation: | 1. School of Adertising Communication, Hebei Normal University, Shijiazhuang, Hebei 050091, China ; 2. Business School, Hebei University of Trade and Economics, Shijiazhuang , Hebei 050091, China |
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| Abstract: | Internet has had undoubtly deep and far reaching influence on all over the business,especially advertising industry.Internet has become even the cheapest carrier of achieving the communication between advertiser and consumer,in case of product marketing.Under the conditions of globalization,it is affecting the decision of adertiser and the public in choosing medium in order to realize the perfection and more extensive use of this means. |
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| Keywords: | internet advertising media Characteristics innovation |
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