Robert B. Ekelund Jr., Robert F. Hebert, and Robert D. Tollison. The Marketplace of Christianity

Was the Protestant Reformation "a successful penetration ofa religious market dominated by a monopoly firm" (Roman Catholicism),resulting in "product differentiation" and a multitude of innovativeconsumer choices (Protestant denominations)? Did Christianityevolve "to satisfy the changing demands of consumers/worshippers"(viii)? Anticipating that many might wince at such a worldly,even profane exposition, the authors endeavor throughout mostof the book (save for the problematic final chapter) to avoidvalue judgments about the faith via reasoned economics. Thisbook builds