基于农业可持续发展的休闲农业旅游问题与对策分析——以广东省为例

近年来我国休闲农业旅游快速发展,但仍存在生态保护不足、乡土气息破坏以及体验性产品缺乏等各种问题,直接影响到我国休闲农业旅游的可持续发展。文章通过对广东省休闲农业旅游实际状况的调查分析发现,目前广东省休闲农业旅游主要包括政府主导、企业参与经营的BOT模式和农户自发形成的小规模经营模式,目前广东省休闲农业旅游发展存在整体布局和规划不完善、旅游资源整合欠佳以及旅游模式缺乏创新等问题。基于农业可持续发展理念,该文结合广东省休闲农业旅游本土特色,提出了优化产业结构、合理整合旅游资源、加大产品创新力度等对策路径,以期为广东省休闲农业旅游项目发展提供实践与经验借鉴。

DISCUSSION ON LEISURE AGRICULTURE TOURISM MODE BASED ON THE SUSTAINABLE DEVELOPMENT OF AGRICULTURE*---A CASE STUDY OF GUANGDONG PROVINCE

In recent years, the leisure agricultural tourism in China is in a rapid growth period, the problems such as lack of ecological conservation, failure of local flavor, and the lack of product experience, directly affect the sustainable development of leisure agricultural tourism in China. Based on the investigation and analysis of the actual situation of leisure agricultural tourism in Guangdong province in recent years, this paper found that the modes of the leisure agricultural tourism were the government-led, the BOT model of the enterprises operation, and the small scale business model. The problems of leisure agriculture in Guangdong province were that the overall planning and layout were not perfect, the integration of tourism resources was not high, and the tourism mode was lack of innovation. Based on the concept of agricultural sustainable development and the local characteristics of tourism leisure agriculture in Guangdong province, it put forward countermeasures such as optimizing the industrial structure, rationally integrating tourism resources, and increasing product innovation,in order to provide reference for the practice and experience of leisure agriculture in Guangdong province tourism project development.