| Abstract: | Gulf states, including Bahrain, have experienced rapid social and economic changes, with the result that a great alteration in food-shopping practices has occurred. This study was conducted to determine the food-shopping behaviour in Bahrain, and its association with nationality. A sample of 207 adults was interviewed on the spot in 18 mojor supermarkets. The findings revealed that the main reason for purchasing from a supermarket was the location (27%). Bahraini consumers were less likely than non-Bahrainis to purchase meat products, fruit and vegetables from a supermarket. Production and expiry date were the most important information read on the label of food products (40.3%). Wives made the major food-shopping decision in 64% of non-Bahraini consumers compared to 37% of Bahriainis. The study suggested that investigations on food-shopping behaviour in this region are urgently needed for understanding the current situation of food marketing. |
