| 基于纳什联盟博弈的移动商务生态圈价值分配模型 |
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| 引用本文： | 胡青华,邓少灵.基于纳什联盟博弈的移动商务生态圈价值分配模型[J].物流科技,2014(11):28-36. |
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| 作者姓名： | 胡青华 邓少灵 |
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| 作者单位： | 上海海事大学 经济管理学院,上海,200135 |
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| 基金项目： | 上海市教委科研创新重点项目;项目编号12ZS136。 |
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| 摘 要： | 文章在价值链、价值网的基础上构建了移动商务生态圈,通过系统动力学模型模拟生态圈的投资收益及价值分配模型。通过模拟数据求解纳什联盟博弈均衡解,根据模拟数据应用纳什联盟博弈,求解出移动商务生态圈效用最优的价值分配比例。建立这样的价值分配模型有助于建立共生、互生和再生的移动商务生态圈。
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| 关 键 词： | 移动商务 生态圈 价值分配 纳什联盟博弈 |
Allocation Model about Benefit of Mobile Commerce Ecosystem Based on Nash Cooperative Equilibrium |
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| HU Qing-hua,DENG Shao-ling.Allocation Model about Benefit of Mobile Commerce Ecosystem Based on Nash Cooperative Equilibrium[J].Logistics Management,2014(11):28-36. |
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| Authors: | HU Qing-hua DENG Shao-ling |
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| Institution: | (School of Economics and Management, Shanghai Maritime Univeristy, Shanghai 200135, China) |
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| Abstract: | This paper constructs mobile business ecosystem based on value chain and value net, then it simulates investment in-come and value distribution of ecosystem model by means of system dynamics. Finally, according to the simulation date, it is available to calculates value distribution proportion of utility optimization of mobile commerce ecosystem by using Nash cooperative equilibrium. Using this value distribution model can help to build a symbiosis, mutualism and regeneration of mobile e-commerce ecosystem. |
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| Keywords: | mobile commerce ecological circle benefit allocation nash cooperative equilibrium |
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