大连市旅游网络营销组合策略研究

随着信息网络时代的到来,网络营销已成为跨世纪的新型营销方式。越来越多的旅游企业也开始运用网络营销组合策略,依托于互联网进行的旅游营销活动—旅游网络营销组合方式是集传媒与交易场所于一体的1],这种策略的运用不仅及时了解旅游消费者的需求并为其提供及时的服务,还为企业带来了经济效益。通过对大连旅游网络营销的可行性和优势进行分析,提出大连应该从产品、价格、渠道、促销等方面研究旅游网络营销组合策略。

Study on Dalian tourism network marketing mix stategy

With the advent of the Information Age, the network marketing has become the new marketing approach of the next century. More and more travel companies have begun to use online marketing mix strategy, relying on tourism marketing activities conducted on the Internet - travel network marketing approach is a combination of media and market place in one, this strategy is not only to keep abreast of use travel consumer needs and provide timely service, but also brought economic benefits for the enterprise. Based on the current situation of tourism development and tourism marketing outlined above in Dalian, made the analysis of Dalian travel network marketing feasibility and advantages so that should be studied in Dalian Travel Network marketing mix strategy from product,price, place, promotion.