| 试论旅游企业集团的成长方向 |
| |
| 引用本文： | 付临芳. 试论旅游企业集团的成长方向[J]. 桂林旅游高等专科学校学报, 1999, 0(Z2) |
| |
| 作者姓名： | 付临芳 |
| |
| 作者单位： | 南开大学!天津300071 |
| |
| 摘 要： | 在介绍了旅游企业集团的三种成长方向，即横向专业化（ＨｏｒｉｚｏｎｔａｌＳｐｅｃｉａｌｉｚａｔｉｏｎ）、纵向一体化（ＶｅｒｔｉｃａｌＩｎｔｅｇｒａｔｉｏｎ）和多角化（Ｄｉｖｅｒｓｉｆｉｃａｔｉｏｎ）后，结合旅游企业集团大量的成长实践，逐一对每一种成长方向的经济性与非经济性进行了剖析，以便为旅游企业集团成长方向的选择提供依据。
|
| 关 键 词： | 旅游企业集团 横向专业化 纵向一体化 多角化 |
The Growth Direction of Tourism Enterprise Groups |
| |
| FU Lin-fang. The Growth Direction of Tourism Enterprise Groups[J]. Journal of Guilin Institute of Tourism, 1999, 0(Z2) |
| |
| Authors: | FU Lin-fang |
| |
| Abstract: | This paper firstly introduces the three kinds of growth direction,including horizontal specialization,vertical integration and diversification,then analyzes the economics and non-economics of every kind of growth direction,with plenty of growth cases of tourism groups,in order to select the growth directions of tourism group. |
| |
| Keywords: | tourism groups horizontal specialization vertical integration diversification |
| 本文献已被 CNKI 等数据库收录！ |
