| 网购消费行为中的“有限理性”问题 |
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| 引用本文： | 许振宇,;沈慧迪.网购消费行为中的“有限理性”问题[J].石家庄经济学院学报,2014(4):69-74. |
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| 作者姓名： | 许振宇 ;沈慧迪 |
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| 作者单位： | [1]福州外语外贸学院经济学院,福建福州350202; [2]南昌大学共青学院,江西九江332020 |
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| 基金项目： | 国家社会科学基金项目（12BRK009）. |
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| 摘 要： | 网购市场里的消费者,并不是像新古典经济学里描绘的"经济人"那样完全理性,而只是实现了一定程度的选择过程理性。根据我国网络购物市场的发展状况,探究影响我国网络购物用户"有限理性"实现程度的因素,主要有:不完全的商品信息、不稳定的商品质量、不同步的物流服务等。最后,对购物网站如何能够吸引更多网络消费者的光顾,提高消费者网购中的"有限理性",提出了几点意见与建议。
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| 关 键 词： | 有限理性 网络购物 消费行为 |
Studying about the Consumer ＂Bounded Rationality＂ Behavior in Online Shopping |
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| Institution: | XU Zhen-yu, SHEN Hui-di ( 1. Fuzhou College of Foreign Studies and Trade, Fuzhou, Fujian 350202 ; 2. Nanchang University, Jiujiang, Jiangxi 332020 ) |
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| Abstract: | In online shopping market,the consumer is not the ＂ economic man＂ who are as fully rational as the new classical economics depicts, who realized the selection process of a certain degree of rationality. According to the development of China＇s online shopping market, it explores the main factors that impact ＂bounded rationality＂ of China＇s online shopping user , concluding the incomplete information of the goods, and unstable product quality, and no synchronization logistics service. It takes some countermeasures and suggestions about China＇s online shop- ping market, concluding commodity information management system, and optimizing the network shopping after sale service responsibility and establishing the network shopping integrated operation system. |
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| Keywords: | bounded rationality online shopping consumer behavior |
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