| 关于民营企业实施名牌战略提升企业竞争力的研究 |
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| 引用本文： | 金春花. 关于民营企业实施名牌战略提升企业竞争力的研究[J]. 经济问题, 2008, 0(6): 73-75 |
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| 作者姓名： | 金春花 |
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| 作者单位： | 延边大学,经济管理学院,吉林,延吉,133002 |
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| 摘 要： | 实施名牌战略提升企业竞争力是民营企业生存和发展的出路.名牌的创立关系到企业的持续发展,民营企业应树立正确的名牌观念,不断创新树立真正的名牌才能在激烈的市场竞争中有一席之地.
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| 关 键 词： | 民营企业 企业竞争力 名牌战略 |
Study on Implementing Brand Strategy in Private Enterprises for Improving Competitiveness |
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| JIN Chun-hua. Study on Implementing Brand Strategy in Private Enterprises for Improving Competitiveness[J]. On Economic Problems, 2008, 0(6): 73-75 |
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| Authors: | JIN Chun-hua |
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| Affiliation: | JIN Chun-hua(School Economics & Management College,Yanji 133002,China) |
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| Abstract: | Implementing brand strategy is a way for improving competitiveness in private enterprises,which guaranteeing its survival and development.The creation of brand is related to the sustainable development of enterprises,so that the private enterprises should establish a correct concept of brand,and only constant innovation for establishing a real brand name in the fierce competition can have a place in the market. |
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| Keywords: | private enterprises enterprises competitiveness brand strategy |
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