浅析齐齐哈尔市少数民族民俗旅游产品开发

齐齐哈尔是一个少数民族民俗旅游资源较丰富的地区,具备开发民俗旅游产品的优势。目前,齐齐哈尔民俗旅游资源未能得到合理开发和利用,还存在着民俗旅游纪念品匮乏、参与性的活动少、宣传促销缺位等问题。开发少数民族民俗旅游产品,要突出特色、突出重点、打造精品;要提高产品品位,增加参与性项目;要加大宣传促销力度,提高产品知名度;坚持开发与保护相结合。

On Development of Qiqihar Folklore Tourism Products of Minorities

Qiqihar is rich in folklore tourism resources of minorities, which has advantages to develop folklore tourism products. Now, due to lack of folklore tourism souvenirs, participating activities, and publicity and promotion, Qiqihar folklore tourism resources cannot be developed reasonably. Developing folklore tourism products of minorities need stress characteristics, key points and high quality, increase product grade and participating activities, strengthen promotion on products, and adhere to combination ...