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| “共同创造”思想的兴起及其内涵浅析 | |
| 引用本文： | 刘文超,辛欣,任俊生.“共同创造”思想的兴起及其内涵浅析[J].税务与经济,2011(6). |
| 作者姓名： | 刘文超 辛欣 任俊生 |
| 作者单位： | 1. 吉林大学商学院,吉林长春130012／吉林财经大学,吉林长春130117 2. 吉林工商学院,吉林长春,130062 3. 吉林大学商学院,吉林长春,130012 |
| 基金项目： | 吉林财经大学校级课题“准公共服务产品的分类及其营销特殊性研究——基于产品经济特征的分析”(项目编号:2009Y13) |
| 摘 要： | “共同创造”思想自20世纪90年代提出后，受到了学术界的普遍重视，已成为MSI未来两年的优先研究课题。“共同创造”思想的兴起源于消费者角色的演化、营销主导逻辑的转换和价值创造过程的转变。解析“共同创造”思想的逻辑起点并从行为主体、客体或对象、行为内容及其本质特征等方面对“共同创造”思想进行分析，有益于该领域研究的发展与深化。 |
| 关 键 词： | 共同创造 消费者角色 营销主导 |
Analysis of the Rising of Co-creation and Its Connotation |
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| Liu Wen-chao,Xin Xin,Ren Jun-sheng.Analysis of the Rising of Co-creation and Its Connotation[J].Taxation and Economy,2011(6). | |
| Authors: | Liu Wen-chao Xin Xin Ren Jun-sheng |
| Institution: | Liu Wen-chao1,2,Xin Xin3,Ren Jun-sheng1 (1.Business school of Jilin university,Changchun,130012,2.Jilin university of finance and economics,130117,3.Jilin technology and business college,130062) |
| Abstract: | Since the introduction of co-creation in 1990s,it is highly valued in the academic circle and is a top priority of the research for MSI in the future two years.Co-creation arises in the changes of the consumer roles and the transformation of marketing dominant logic and value creation.Studying the logic beginning of co-creation and defining its connotation from the aspects of behavior subject,object,behavior content and its attributes will be beneficial to the future research in this field. |
| Keywords: | co-creation consumer＇s role leading marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |