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Marketing IS management: The wisdom of Peter Drucker |
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| Authors: | Frederick E. Webster Jr. |
| Affiliation: | (1) Eller College of Management, The University of Arizona, Tucson, AZ, USA;(2) Tuck School of Business, Dartmouth College, Hanover, NH, USA |
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| 本文献已被 SpringerLink 等数据库收录！ | |