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Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers |
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| Authors: | Ku Edward C S Chen Chun-Der |
| Institution: | 1.Department of Travel Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist., Kaohsiung, 81271, Taiwan, ROC ;2.Department of Business Administration, Ming Chuan University, No. 130, Jihe Rd., Shihlin District, Taipei, 111, Taiwan, ROC ; |
| Abstract: | Service Business - The goal of this research is to determine how design credibility, functional benefit, hedonic shopping value, and visual appeal affect impulse buying; the model and hypotheses... |
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| 本文献已被 SpringerLink 等数据库收录！ | |