| 大数据下“互联网+冰雪旅游”产业融合发展对策 |
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| 引用本文： | 李威,杨春梅. 大数据下“互联网+冰雪旅游”产业融合发展对策[J]. 北方经贸, 2020, 0(4): 1-3 |
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| 作者姓名： | 李威 杨春梅 |
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| 作者单位： | 齐齐哈尔大学经济与管理学院 |
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| 基金项目： | 黑龙江省哲学社会规划研究年度项目(19JYB025);2018年度教育厅基本科研业务费科研项目-青年创新人才项目(135309306);黑龙江省新型智库研究项目(18ZK009);齐齐哈尔市社科联项目(QSX2019—12YB)。 |
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| 摘 要： | 十九大报告指出:"要推动互联网、大数据、人工智能和实体经济深度融合"。首先,分析大数据对冰雪旅游产业发展的作用;调查"互联网+冰雪旅游"产业融合现状,分析出现的问题;提出大数据背景下"互联网+冰雪旅游"产业融合发展对策是构建冰雪旅游大数据分析中心,实现精准营销;强化政府主导和支持力度,均衡市场发展;培养复合型旅游专业人才,提升创新能力;创新市场运营模式,增强融合动力。
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| 关 键 词： | 大数据 冰雪旅游 融合 |
Development strategy of Internet plus ice snow tourism industry integration under the background of big data |
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| Li Wei,Yang Chunmei. Development strategy of Internet plus ice snow tourism industry integration under the background of big data[J]. Northern Economy and Trade, 2020, 0(4): 1-3 |
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| Authors: | Li Wei Yang Chunmei |
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| Affiliation: | (Qiqihar University,Qiqiha Heilongjang 161006) |
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| Abstract: | Report of the 19th National Congress pointed out to promote the deep integration of Internet, big data, artificial intelligence and real economy.This paper studies the integration countermeasures of the Internet+Ice-snow tourism industry based on Big Data. The role played by Big Data in the Ice-snow industry development, the status quo and following problems of the integration of Internet and ice snow tourism industry, and relevant proposals and countermeasures are included in this paper accordingly. It is expected that the research of this paper will push forward the smooth integration of Internet and ice and snow tourism industry. |
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| Keywords: | big data ice snow tourism integration |
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