浅谈文化视域下的美国影视形象及其影响

随着经济的全球化发展,文化的全球化过程也在逐步加快,在跨文化的交流过程中产生了诸多文化冲击问题。美国影视塑造的影视形象传达出的价值观念对观众产生了一定的影响,而作品塑造的歪曲"他者化"的中国形象,是对中国文化的歪曲,给年轻观众带来一定的负面影响:冲击文化认同、动摇价值观念、影响行为习惯。因此,我们应充分利用我国丰富的文化资源,挖掘中国故事,传承中国传统文化,传递正能量,引导积极向上的社会风尚,从而树立文化自信。

Discussion on Images in American Films and Televisions and its Influence under Cultural Perspective

Since the cultural globalization process is accelerating gradually with economic globalization develop- ment, there are various cultural shock problems occurring in cross-cultural communication. The values conveyed by im- ages in American films and televisions have certain influence to audiences. But the ＇alienated＇ Chinese images por- trayed in those works misrepresent Chinese culture, which brings certain negative influence for younger audiences： such as shocking cultural identity, waving values and influencing behavioral habits. Therefore, we should fully utilize our rich cultural resources, find out Chinese stories, inherit Chinese traditional culture, transfer positive power, and lead positive social orientation, thus achieving the purpose of establishing cultural confidence.