Sustainable tourism and social value at World Heritage Sites: Towards a conservation plan for Altamira,Spain |
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Affiliation: | 1. Group of Territorial Studies (GET), Sociology Faculty, University of A Coruña, Campus de Elviña, 15071 A Coruña, Spain;2. Institute of Heritage Sciences (Incipit-CSIC), Avda. de Vigo s/n, 15705 Santiago de Compostela, Spain;3. Institute of Natural Products and Agrobiology (IPNA-CSIC), Avda. Astrofísico Francisco Sánchez, 3, 38206 La Laguna, Spain |
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Abstract: | This study aims to identify the factors that constitute the social value of heritage in relation to sustainable tourism. To do so, this paper provides a theoretical contribution by unifying the fields of heritage management and sustainable tourism through a mixed-method approach. It showcases the social dimension of the World Heritage Site of Altamira, Spain, combining qualitative and quantitative techniques. Research findings provide information about the multiple factors determining the social value of heritage, namely: existential, aesthetic, economic, and legacy values and the risks associated with underestimating the contemporary social value. Ultimately, this research paves the way for improving normative approaches toward sustainable tourism and, offers practical solutions to the challenges faced by the Altamira and other World Heritage Sites. |
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Keywords: | Social value Cultural heritage management Sustainable tourism World Heritage Site Altamira Spain |
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