Tourism demand forecasting: A deep learning approach |
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Affiliation: | 1. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Rd, TST East, Kowloon, Hong Kong;2. School of Information Technology, Deakin University, Geelong, VIC 3216, Australia;3. Faculty of Business Administration, University of Macau, E22, Avenida da Universidade, Taipa, Macau, China;4. School of Computer Science, Xi''an Shiyou University, Shaanxi 710065, China |
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Abstract: | Traditional tourism demand forecasting models may face challenges when massive amounts of search intensity indices are adopted as tourism demand indicators. Using a deep learning approach, this research studied the framework in forecasting monthly Macau tourist arrival volumes. The empirical results demonstrated that the deep learning approach significantly outperforms support vector regression and artificial neural network models. Moreover, the construction and identification of highly relevant features from the proposed deep network architecture provide practitioners with a means of understanding the relationships between various tourist demand forecasting factors and tourist arrival volumes.This article also launches the Annals of Tourism Research Curated Collection on Tourism Demand Forecasting, a special selection of research in this field |
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