Development of a conflict management model as a tool for improved project outcomes in community based tourism |
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| Institution: | 1. Coventry Business School, Coventry University, Coventry, UK;2. School of Architecture and Cities, University of Westminster, London, UK;3. King''s Business School, King''s College London, UK;1. School of Geographical Science, Nanjing Normal University, 1# Wenyuan Road, Qixia District, Nanjing, 210023, Jiangsu, China;2. Jiangsu Center for Collaborative Innovation in Geographical Information Resource Development and Application, 1# Wenyuan Road, Qixia District, Nanjing, 210023, Jiangsu, China;1. Department of Economics and Business (DiSEA) & CRENoS, University of Sassari, Italy;2. Senior Research Fellow, School of Tourism & Hospitality, University of Johannesburg, South Africa;3. Department of Economics and Business, University of Cagliari, Italy |
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| Abstract: | Community based tourism (CBT) offers many opportunities, however, conflict frequently occurs while developing CBT in communities around the world. Despite conflict limiting the potential of CBT, conflict management in CBT has not previously been systematically studied. To investigate conflict and conflict management during CBT, a linear model of conflict management was developed and subsequently tested through a three phase qualitative process: analysis of CBT literature, online international survey of 29 CBT stakeholders, and in-depth interviews of 23 CBT stakeholders. Results endorse the proposed linear model of ‘conflict themes’: an ‘instance’ of conflict, followed by a ‘response’, which results in an ‘impact’. The rich data highlights the complexity involved, which was incorporated into the expanded model with three additional scenarios: ‘new conflict develops’, ‘interrelated conflict themes’, and ‘simultaneous conflict themes’. The complete Conflict Management Model provides stakeholders with a tool to address conflict, thereby improving the outcomes of CBT. |
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| Keywords: | Community based tourism Conflict Conflict management Community development Tourism development |
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