Emotional responses toward Tourism Performing Arts Development: A comparison of urban and rural residents in China |
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| Affiliation: | 1. UQ Business School, The University of Queensland, Queensland, Australia;2. School of Tourism Management, Sun Yat-sen University, Building 329, 135 Xingangxi Road, Guangzhou, 510275, PR China;1. Dpt. of Nautical Sciences and Marine Systems Engineering, University of the Basque Country, UPV/EHU, Portugalete, Bizkaia, Spain;2. Dpt. of Applied Mathematics, Faculty of Engineering of Bilbao, UPV/EHU, Tecnalia Research & Innovation, Meteorology Unit, Euskalmet, Agency Basque of Meteorology, Spain;1. Institute for Tourism Studies (IFT), Macao, Rm I-127, I-Building, Colina de Mong-ha, Macao S.A.R., China;2. School of Hotel, Restaurant and Tourism Management, College of Hospitality, Retail and Sport Management, University of South Carolina, Carolina Coliseum, Room 1009, USA;1. Department of Applied Economic Analysis, University of Alicante, Campus San Vicente del Raspeig, 03080, Alicante, Spain;2. Department of Economics, University of Alcalá, Spain;1. School of Accounting, Nanjing Audit University, 86 West Yushan Road, Nanjing, China;2. School of Management, Harbin Institute of Technology, 92 West Dazhi Street, Harbin, China;3. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST-East, Kowloon, Hong Kong Special Administrative Region |
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| Abstract: | In contrast to the substantial work on resident perceptions toward tourism development, relatively little is known about residents' emotional responses. By applying cognitive appraisal theory, this study aims to identify the causes and consequences of resident emotions toward Tourism Performing Arts (TPA) developments across urban and rural communities. Based on a quota sampling method, surveys of 438 and 435 residents were undertaken in two typical urban (Hangzhou) and rural (Yangshuo) TPA destinations in China. Results revealed that rural residents reported a higher intensity of positive emotions and were more supportive towards TPA development. Positive emotions (i.e., happy, loving and grateful) for rural and urban residents were elicited by outcome desirability, fairness, and coping potential whereas negative emotions were generated differently. Complex emotions, rather than specific emotions were found to be related behavioral intentions towards TPA development. Findings suggest targeted strategies such as promoting TPA in urban communities and offering preferential local access for rural communities. |
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| Keywords: | Emotion Cognitive appraisal Tourism performing arts Resident Urban Rural |
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