Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective |
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| Authors: | S Duane Hansen Benjamin B Dunford Alan D Boss R Wayne Boss Ingo Angermeier |
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| Institution: | (1) College of Business, Central Washington University, 400 East University Way, Ellensburg, WA 98926, USA;(2) Krannert School of Management, Purdue University, 403 W. State Street, West Lafayette, IN 47907, USA;(3) Business Program, University of Washington Bothell, UW1-111, Bothell, WA 98011, USA;(4) Leeds School of Business, University of Colorado at Boulder, Campus Box 419, Boulder, CO 80309, USA;(5) Spartanburg Regional Healthcare System, 101 East Wood Street, Spartanburg, SC 29303, USA |
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| Abstract: | Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little
about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing
strategies can have on internal stakeholders such as employees. The two studies (N = 1,116 and N = 2,422) presented in this article draw on theory from both corporate marketing and organizational behavior (OB) disciplines
to test the general proposition that employee trust partially mediates the relationship between CSR and employee attitudinal
and behavioral outcomes. Both studies provide evidence in support of these general relationships. Theoretical and practical
implications of these findings are discussed in the context of CSR and corporate marketing research. |
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