| QBTO:面向IC的新型运作战略的核心挑战 |
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| 引用本文： | 马玉波,陈荣秋. QBTO:面向IC的新型运作战略的核心挑战[J]. 价值工程, 2006, 25(12): 87-90 |
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| 作者姓名： | 马玉波 陈荣秋 |
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| 作者单位： | 华中科技大学管理学院,武汉,430074 |
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| 摘 要： | 随着时间和个性化需求日益成为商业竞争的主导因素,诱发了一系列快速完成并交付顾客定制产品的新型运作战略,这些战略彼此交织又各有侧重。本文在梳理相关战略浮现过程和基本要点的基础上;从理论层面分析了各战略的内在关联和措施差异,定义并论述快速按订单生产(QBTO)是面向即时顾客化定制(IC)的各种新型运作战略面临的核心挑战。
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| 关 键 词： | 快速订单生产(QBTO) 即时顾客化定制(IC) 运作战略 挑战 |
| 文章编号： | 1006-4311（2006）12-0087-04 |
QBTO:The Ultimate Challenge of the Emerging Operations Strategies Towards IC |
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| Ma Yubo,Chen Rongqiu. QBTO:The Ultimate Challenge of the Emerging Operations Strategies Towards IC[J]. Value Engineering, 2006, 25(12): 87-90 |
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| Authors: | Ma Yubo Chen Rongqiu |
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| Affiliation: | School of Management, Huazhong University of Science and Technology, Wuhan 430074, China |
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| Abstract: | Today response time and personality gradually become the most important elements in commerce competition, therefore, a series of operations strategies that aim to complete and delivery customized products and services to customer in shortest time are emerging out. These strategies are close to each other and have their own points. The paper analyses their relationship and difference in theory perspective according to review their emergency and basic goals, then defines the concept of Quick Build-to-Order (QBTO) and demonstrate it is the ultimate challenge of the emerging operations strategies towards Instant Customerization (IC). |
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| Keywords: | quick build-to-order(QBTO) instant customerization(IC) operations strategy challenge |
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