医院营销的现状与发展对策

医院营销是医院改革和发展的重要组成部分，是提高医院声誉，扩大医院业务的重要途径，是保持医院“两个效益”的重要环节，是在市场经济条件下医院求生存、求发展的重要手段。因此，必须高度重视医院营销，建立具有高素质的专业营销队伍，确立适合医院发展的营销战略，把医院营销推向一个崭新的阶段。

Status quo and Developing Measures on Hospital Marketing

Hospital marketing is an important component of reform and development,significant approach to increase reputation and business,crucial link to keep "two benefits" and main measure to survive and develop for hospitals under the condition of market economy.Hence,the hospitals must take hospital marketing seriously,and establish professional marketing personnel with high quality,and take proper marketing strategy to carry the hospital marketing a new stage.