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危险的奇瑞
引用本文:张文强.危险的奇瑞[J].IT经理世界,2008(17).
作者姓名:张文强
摘    要:产品销售结构单一的问题无法解决,本土汽车企业的生存便会随时受到威胁。8月8日,奇瑞销售公司的员工们都准备着早点下班回家看奥运开幕式。但下班前的一个内部会议上,总经理李峰忽然向销售公司管理层


Chery in Trouble
Abstract:Chery Automobile Co., Ltd. now serves as an example of Chinese automakers which were plagued by the problem of single product structure. Once the market of one particular auto model changes, the enterprise may run into survival difficulty. On August 8, the day Beijing Olympics opened, Chery's general manager Li Feng made a sudden announcement that he would leave his position for some personal reason. Resources say that Li's resignation results from the huge sales pressure. According to the sales results rel...
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