| 我国移动通信运营商顾客让渡价值管理探析 |
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| 引用本文： | 马艳花.我国移动通信运营商顾客让渡价值管理探析[J].华东经济管理,2006,20(6):142-144. |
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| 作者姓名： | 马艳花 |
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| 作者单位： | 宁波职业技术学院,浙江,宁波,315800 |
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| 摘 要： | 移动通信业是当前我国电信业的发展热点,也是竞争最为激烈的业务.在这种条件下,移动通信运营商必须通过贯彻"以客户为中心"的理念,依靠技术进步、新业务推出及服务创新等途径给客户创造和传递更多的让渡价值,才能有效地提高客户的满意度和忠诚度,达到维系老客户,吸引新客户的目的.
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| 关 键 词： | 移动通信 运营商 顾客让渡价值 |
| 文章编号： | 1007-5097(2006)06-0142-03 |
| 收稿时间： | 2006/4/26 0:00:00 |
| 修稿时间： | 2006年4月26日 |
Analysis of Customer Delivered Value Management on the Domestic Mobile Communication Operators |
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| MA Yan-hua.Analysis of Customer Delivered Value Management on the Domestic Mobile Communication Operators[J].East China Economic Management,2006,20(6):142-144. |
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| Authors: | MA Yan-hua |
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| Institution: | Ningbo Polytechnic,Ningbo 315800,China) |
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| Abstract: | At present,mobile communication is a hot spot in Chinese telecom industry,and competition in the market become fiercer.Then,the mobile operators must put forward the idea of 'taking customer as the center' and create and pass more value to consumers.Only in this way can operators enhance customers' satisfaction and loyalty,and thus achieve the goal of maintaining the frequent customers and attracting the new customers. |
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| Keywords: | mobile communication operator customer delivered value |
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