基于综合价值分析的电子商务企业模糊聚类分析 |
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引用本文: | 邓丛,席升阳. 基于综合价值分析的电子商务企业模糊聚类分析[J]. 中国电子商务, 2014, 0(7): 10-11 |
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作者姓名: | 邓丛 席升阳 |
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作者单位: | 河南科技大学管理学院,河南洛阳471000 |
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摘 要: | 在电子商务行业,因买卖双方目的不同,对商家的要求是不同的,为提高交易成功率,应对商家进行动态分类,以满足不同的需要。为此,本文从综合价值角度出发,构建电子商务企业综合评价指标体系,包含26个属性指标,引入模糊聚类分析,建立电子商务企业动态分类机制,通过实例分析,验证该方法的有效性合理性。
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关 键 词: | 综合价值 电子商务企业 模糊聚类分析 |
E-commerce Enterprises Fuzzy Clustering Analysis of Based on Comprehensive Value Analyze |
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Abstract: | In the e-commerce industry, as buyers and sellers of different purposes, requirements on the merchants are different, in order to improve the success rate of transactions, it' s needed to make a dynamic classification on merchants to meet different needs. Therefore, this paper put a viewpoint of comprehensive values, build e-commerce enterprise's comprehensive evaluation index system, contains 26 attributes indicators, and introduce the fuzzy clustering analysis, and establish e-commerce enterprises dynamic classification mechanism, through case studies, verify the effectiveness and reasonable of the method. |
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Keywords: | comprehensive value e-commerce enterprise fuzzy clustering analysis |
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