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The internationalization of Nigerian firms: Motivations and location patterns
Authors:Constance Omokaro‐Romanus  John R. Anchor  Palitha Konara
Abstract:Despite the increased number of studies of the internationalization of emerging‐market multinationals (EMNCs), Latin American and Asian firms have dominated the focus of such studies, while the study of the internationalization process of sub‐Saharan African firms in the international business literature is quite limited. Therefore, this article examines the motivations and location patterns of the internationalization process of four Nigerian firms through a multiple case study approach. The findings show that the internationalization of the Nigerian firms is a recent phenomenon, but the foreign investment pattern reflects a pan‐African investment strategy. However, the findings also reveal that the firm‐specific advantages that had been accumulated in the domestic market, coupled with home‐country factors and regional‐/host‐market factors, were key determinants of the motivations and location patterns in the internationalization process of Nigerian firms.
Keywords:emerging‐market multinational firms  internationalization process  location patterns  motivations  Nigerian firms  sub‐Saharan African firms
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