| Abstract: | The case of Kraft Foods attempting to, and eventually succeeding in, acquiring Cadbury, the UK chocolate maker, is replete with the drama and complexity of corporate takeovers. Governments, politicians, unions, customers, and other interest groups all chime in with their version of what is good for their particular interest group. The clash of food giants makes for excellent reading, and trying to determine how successful the combined company will be is a natural question to consider. The strengths of the case lie in the way the context is established, with the history of Cadbury, its culture, and the “soft” power achieved by the founding family explained. |
