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Strategic adaptations to price controls: The case of indian drug industry
Authors:Venkatakrishna V Bellur  Radharao Chaganti  Rajeswararao Chaganti  Saraswati P Singh
Institution:(1) Niagara University, Niagara, USA;(2) LaSalle College, Wyndmoor, USA;(3) Temple University, Philadelphia, USA;(4) University of Alberta, Edmonton, Canada
Abstract:In developing countries private enterprises, especially foreign firms, are under constant surveillance and a wide range of government controls are imposed on them. Adaptations and changes required in any organization depend to a great extent on the degree of freedom a firm enjoys and its willingness to go through the needed changes. This paper examines the manner in which drug companies in India have explored and utilized their degrees of freedom in response to very complex price regulations—a rather popular form of regulation in India.
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