| 两个著名旅游景区游程实录与管理评析 |
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| 引用本文： | 王晨光. 两个著名旅游景区游程实录与管理评析[J]. 旅游学刊, 2004, 19(3): 61-65 |
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| 作者姓名： | 王晨光 |
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| 作者单位： | 山东大学旅游管理系,山东,济南,250100 |
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| 摘 要： | 本文是作者从旅游产品执行角度对泰山、三孔两景区实际运行状况的考察心得。作者通过实地观察,对两景区目前在产品开发、产业合作以及服务管理等方面存在的主要问题和产生成因做了专题分析,并从规范发展模式与服务管理创新等方面入手对景区经营和管理工作提出了具体的改进意见。
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| 关 键 词： | 旅游景区 旅游产品执行 管理评析 产业合作 服务管理创新 |
| 文章编号： | 1002-5006(2004)03-0061-05 |
The Tour Record and Management Appraisal of Two Famous Scenic Spots |
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| WANG Chen-guang. The Tour Record and Management Appraisal of Two Famous Scenic Spots[J]. Tourism Tribune, 2004, 19(3): 61-65 |
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| Authors: | WANG Chen-guang |
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| Abstract: | The paper serves as the author's inspection experiences of the practical performance in the scenic spots of Mount Tai and !San Kong" from the angle of the enforcement of tourism products.After on-the-spot observation,the author makes an analysis of the main problems and causes existing in the products development,industry cooperation and service management.Some concrete suggestions on the operation and management of the scenic spots are put forward concerning standarized development pattern and innovation of service management. |
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| Keywords: | scenic spot enforcement of tourism products management analysis industry cooperation innovation of service management |
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