企业多元化经营问题初探

当今，很多企业选择以多元化经营作为自身做大做强的战略。然而根据不完全统计的结果，世界上企业的多元化战略75％是失败的，由于多元化导致企业失败的例子比比皆是。多元化本身没有对错，关键是如何去经营。文中从多元化战略的选择动机和优劣势分析入手，总结影响多元化经营成败的因素，从而希望企业在选择实施多元化战略的过程中能够取得成功。

Diversification of business issues

Nowadays,There are so many enterprises choose diversification as the strategy to grow.But according to the statistics,nearly 75% of them failed.You could find the loser everywhere.It is not the failure of diversification but the way you use it.This article tries to begin with the analysis of motivation,advantages and disadvantages of this strategy.Summarize the factors that have impact on it.So could suggest a successful way to choose the diversification.