| 论如何提高高新技术产品上市成功率 |
| |
| 引用本文： | 韩睿.论如何提高高新技术产品上市成功率[J].科技和产业,2004,4(7):6-10. |
| |
| 作者姓名： | 韩睿 |
| |
| 作者单位： | 华中科技大学管理学院,武汉,430074 |
| |
| 摘 要： | 高技术产品只有通过商品化上市才有可能收回研究开发成本,但这一环节往往失败率相当高,给开发企业带来了极大的损失,如何提高商品化上市的成功率是每个高技术企业都十分关注的问题。本文以此为研究内容,探讨了在高技术产品商品化上市的市场准备、营销策略设计、市场定位和上市执行四个企业可以采用的具体策略。
|
| 关 键 词： | 高技术产品 高技术产业 商品化 |
| 文章编号： | 1671-1807(2004)04-0006-05 |
On How to Increase the Commercialization Success Rate of the New High-tech Product |
| |
| HAN,Rui.On How to Increase the Commercialization Success Rate of the New High-tech Product[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2004,4(7):6-10. |
| |
| Authors: | HAN Rui |
| |
| Abstract: | Only through successful Commercialization, can the High-tech Products initial investment on research and development be returned. However, the risk of this stage is considerably high. Therefore, how to increase the new High-tech Products Commercialization Success Rate is a problem concerned by every High-tech company. In order to solve this problem, This paper put forward specific strategies Which can be adopted by the High-tech company in the four stages of Persuading a market to adopt a new technology: preparation, targeting, positioning, and execution. |
| |
| Keywords: | High-tech Product High-tech industry Commercialization |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
