| 浅析房地产企业顾客关系营销策略 |
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| 引用本文： | 蒋定福,翁胜斌.浅析房地产企业顾客关系营销策略[J].嘉兴学院学报,2007,19(4):80-83. |
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| 作者姓名： | 蒋定福 翁胜斌 |
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| 作者单位： | 嘉兴学院管理学院,浙江嘉兴314001 |
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| 摘 要： | 该文在对房地产企业营销现状进行分析的基础上,探讨了房地产企业实施顾客关系营销的策略,并提出了实施中需要突破的几个关键。
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| 关 键 词： | 房地产企业 顾客关系营销 策略 |
| 文章编号： | 1008-6781（2007）04-0080-04 |
| 收稿时间： | 2006-08-30 |
| 修稿时间： | 2006-08-30 |
Explanation of Marketing Strategy of Customer Relationship in Real Esate Enterprise |
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| JIANG Ding-fu,WENG Sheng-bin.Explanation of Marketing Strategy of Customer Relationship in Real Esate Enterprise[J].Journal of Jiaxing College,2007,19(4):80-83. |
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| Authors: | JIANG Ding-fu WENG Sheng-bin |
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| Institution: | School of Management, Jiaxing University, Jiaxing, Zhejiang 314001 |
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| Abstract: | Through analyzing the status quo of the marketing in real estate enterprises,this paper elaborates the marketing strategy of customer relationship implemented by the enterprises and puts forward a few keys in the implementation of the strategy. |
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| Keywords: | real estate enterprise customer-relationship marketing strategy |
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