Information-Based Principles for Rethinking Consumer Protection Policy

In this paper we review the changes in economic theory that have taken place since current consumer protection regimes were first developed in the 1960s and 70s. We draw from this evolution in economic theory the basic principle that information, and the complex ways in which information works both in the marketplace and in regulatory regimes, should form the core of a set of principles for rethinking consumer protection policy. We go on to propose a number of such information-based principles as a guide for the redesign of consumer protection policy to deal with an increasingly global and complex consumer marketplace.