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Marketing variables in macro-level diffusion models |
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| Authors: | Enar Ruiz-Conde Peter SH Leeflang Jaap E Wieringa |
| Institution: | (1) Department of Finance, Accounting and Marketing, Faculty of Economics, University of Alicante, Campus de San Vicente del Raspeig, E-03080 Alicante, Spain;(2) Department of Marketing, Faculty of Economics, University of Groningen, PO Box 800, NL-9700 AV Groningen, The Netherlands |
| Abstract: | |
| Keywords: | Marketing variables diffusion models |
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