| 我国家具业渠道动力体系构建 |
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| 引用本文： | 梁乐. 我国家具业渠道动力体系构建[J]. 企业活力, 2011, 0(2): 33-35 |
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| 作者姓名： | 梁乐 |
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| 作者单位： | 洛阳理工学院,洛阳,471023 |
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| 摘 要： | 随着家具企业的成长,规模的不断扩大,原有企业发展的驱动力就显现出了不足。营销渠道是进行差异化经营,创建竞争优势的有力武器,也是家具企业获得发展的战略驱动力。
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| 关 键 词： | 家具业 渠道动力 构建 |
Chinese Furniture Industry Construction of Channel Power System |
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| Liang Le. Chinese Furniture Industry Construction of Channel Power System[J]. Enterprise Vitality, 2011, 0(2): 33-35 |
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| Authors: | Liang Le |
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| Affiliation: | Liang Le(Luoyang Institute of Science and Technology, Luoyang 471023, China) |
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| Abstract: | With the growth and scale expanding of furniture enterprise gradually, the original dcveloping power of enterprise appeared insufficiently. The marketing channel is not only the effective weapon of the difference in management and creating competitive advantage but also the strategic power of furniture enterprise development. |
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| Keywords: | furniture industry channel power construction |
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