市场营销专业实践教学环节改革的探究

独立学院市场营销专业的培养应与重点大学和一般本科院校有所区别。如何改变过去相对僵化、走过场的实践教学模式,是摆在独立学院市场营销专业面前的紧迫问题。解决该问题的方式,应以实践教学配合理论教学,兼顾高素质和复合型人才培养要求,最终通过实践教学和实践活动,提高学生的应用能力,使学生能够获得实践经验方面的比较优势,为未来的工作之路获得较好的平台和发展空间。

On the Reform of Practical Teaching in Marketing Major

The focal train points of the marketing departments in Independent Colleges should be different with those key universities and undergraduate colleges.The urgent problem which marketing departments of Independent Colleges is facing is how to gain excellent results using this training mode and change the old rigid practice mode.Theoretical teaching should be combined with practical teaching,thus students' practical ability could be improved through practical activities.Then,students could gain advantages on ...