生鲜农产品电子商务发展面临的问题和对策

随着互联网时代的到来,网络科技的发展与普及,我国电子商务平台逐步融入人们的日常生活中,给我国各个行业的商家提供了良好的经营契机,也为我国农产品的营销拓展起到了一定的促进作用。电子商务发展已经突破时间与空间的发展限制,也为我国经济发展贡献出一定的产业力量。但在生鲜农产品电子商务发展过程中,我国生鲜农产品仍旧存在经营阻碍,这是由于生鲜农产品需要构建较高的保鲜储藏环境。为此,本文首先对生鲜农产品电子商务的发展环境进行分析,其次对生鲜农产品电子商务发展面临的问题进行探究,最后对生鲜农产品电子商务发展应对策略进行研究。

Problems and Countermeasures in the Development of Fresh Agricultural Products E-commerce

With the advent of the internet era,as well as the development and popularization of network technology,China's e-commerce platform has gradually integrated into people's daily life,providing good business opportunities for businesses in various industries,and also playing a certain role in promoting the marketing development of agricultural products.The development of e-commerce has broken through the development constraints of time and space,and has contributed a certain amount of industrial strength to China's economic development.However,in the development of e-commerce for fresh agricultural products,there are still obstacles to the operation of fresh agricultural products in China.This is due to the need to build a higher preservation environment for fresh agricultural products.Therefore,this paper fi rst analyzes the development environment of e-commerce of fresh agricultural products,then explores the problems faced by the development of e-commerce of fresh agricultural products,and fi nally studies the countermeasures for the development of e-commerce of fresh agricultural products.