| Research on CRM Strategy Implementation of Banking in China |
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| 引用本文： | Xiaoyu Li Mingyu Zhang Kai Zhang. Research on CRM Strategy Implementation of Banking in China[J]. 美中经济评论(英文版), 2004, 3(5): 20-24 |
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| 作者姓名： | Xiaoyu Li Mingyu Zhang Kai Zhang |
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| 作者单位： | [1]Ph.D candidate of School of Economics and Management of Beijing Jiaotong University [2]professor of School of Economics and Management of Beijing Jiaotong University [3]Institution Banking Department of Industrial and Commercial Bank of China, Beijing, P. R. China, 100032 |
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| 摘 要： | With China entry into WTO and opening of the financial markets, banking industry will be sure to be faced with drastic competition from foreign banks that have apparent competitive advantages Over native banks in such aspects as capital, technology, operation, management and innovation. Especially, they have abundant experience in CRM. Up till now, native banks are in their first step on implementing CRM. To establish competitive advantage, native banks must change their operation idea and reinforce the construction of CRM. This paper analyzes CRM implementation characteristics of banking in China, put forward a new CRM strategy system of banking in China, and then points out some problems deserve attention in bank＇s CRM implementation
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Research on CRM Strategy Implementation of Banking in China |
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| Abstract: | |
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| Keywords: | bank CRM strategy implementation CRM |
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