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Applying the dissonance‐minimising format to value cultural heritage in developing countries* |
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| Authors: | Tran Huu Tuan Stale Navrud |
| Affiliation: | Tran Huu Tuan (email: ) is at College of Economics, Hue University, Hue City, Vietnam and Department of Economics and Resource Management, Norwegian University of Life Sciences, N‐1432 As, Norway. Stale Navrud is at Department of Economics and Resource Management, Norwegian University of Life Sciences, N‐1432 As, Norway. |
| Abstract: | We adapt the dissonance‐minimising (DM) format proposed by Blamey et al. [Land Economics, 75 (1999) 126] in a dichotomous choice contingent valuation survey to estimate the economic benefits of preserving a cultural heritage site in Vietnam. We find that the DM format can be successfully applied to avoid biases because of yea‐saying in a developing country context. |
| Keywords: | contingent valuation developing countries dichotomous choice dissonance‐minimising format yea‐saying |