参与农产品电商能够提升农村女性有薪劳动绩效吗？——基于10省种植户家庭跟踪数据

在农业女性化的趋势下，农产品电商模式和布局优化有助于提升女性劳动的内生动力和劳动参与绩效。文章基于10个省份2014年至2020年13068户农村女性的跟踪数据，构建倾向得分匹配下的内生扩展双重差分和溢出双重差分模型，验证电商参与对女性劳动绩效的影响和溢出机制。结果表明：农产品电商参与显著提升了农村女性的劳动收入和占比，对单位时间劳动报酬影响不显著；农产品电商参与对女性劳动增收存在溢出效应，未参与家庭电商的女性能够从社会距离适中的参与家庭处获得最大的区域电商模式红利。因此，应借助电商产销优势激励女性劳动参与，鼓励各类企业针对女性技能优势开发通勤劳动岗位并提高时薪标准，推进农村电商社会网络特色共享和良性发展。

Can Agricultural E-commerce Improve Labor Performance of Rural Women?——An Analysis on Tracking Data of Plantation Families in 10 Provinces

In the feminization trend of agriculture, structural adjustment and innovative patterns contribute to the endogenous momentum and participation performance of female laborers. Based on NADS tracking data of 13068 rural women in 10 provinces during 2014 to 2020, this article confirms agricultural e-commerce's impact on female labor performance and its spillover mechanism with models of PSM, DID-ERM and SR-DID. The empirical results show that agricultural e-commerce increases rural women's labor income and ratio and has no significant effect to the remuneration value. Women in agricultural e-commerce environment gain significant spillover from direct participants in moderate social distance. Therefore, e-commercial advantages in agricultural production and marketing should be proposed to motivate rural women into labor participation. We should encourage all kinds of enterprises to develop commuter jobs and raise hourly wage standards according to women's superior skill in order to promote the special sharing and virtuous development of rural e-commerce social networks.