数字经济下生鲜供应链创新机理与路径

立足于生鲜供应链发展实际，文章总结归纳了数字经济时代生鲜供应链的变革需求和创新机理与路径。研究表明，数字经济时代生鲜供应链创新就是以用户为中心、数字化赋能生鲜供应链实现跨职能协同的创新，目的是破解传统生鲜供应链供需信息延迟的痼疾，提升供应链效率，构建数字化、智能化、高效化和生态化系统。具体而言,顾客感知价值、数据资产价值和经营主体利润是其价值来源渠道；数字化技术是生鲜供应链创新的支撑工具；数字化技术对传统生鲜供应链赋能、数字化技术及思维与现代生鲜供应链的深层融合是生鲜供应链创新的关键路径。文章的研究结论在丰富数字经济与生鲜供应链创新融合研究理论的同时，可以指导生鲜供应链创新实践。

Innovation Mechanism and Path of Fresh Food Supply Chain in the Era of Digital Economy

Based on the development reality of fresh supply chain (FFSC), this article summarizes the reform requirements and innovation mechanisms and path of the FFSC in the digital economy era. The study shows that the FFSC innovation in the digital economy era is a user-centric, digitally-enabled cross-functional collaboration FFSC innovation. The purpose is to solve the problem of delays in the supply and demand information of the traditional FFSC, improve the efficiency of the supply chain, and build digital, smart, efficient and ecological system. Specifically, the customer perceived value, data asset value and business entity profit are its value source channels. Digital technology is the supporting tool of FFSC innovation. Digital technology empowers the traditional FFSC, and the deep integration of digital technology and thinking with modern FFSC is the key path to FFSC innovation. The research conclusions of this article will enrich the fusion theory of digital economy and FFSC innovation, and guide the FFSC innovation practice.