绿色低碳产品消费市场活力激发研究——基于绿色家电产品的演化博弈

激发绿色低碳产品消费市场活性,对拉动上游企业低碳减排,促进低碳供应链发展具有重要作用。基于演化博弈理论,构建了政府、家电企业、消费者三方博弈模型,探索各主体策略选择及演化稳定路径,并以实际数据进行验证。研究结果表明:政府低碳决策主要受家电企业低碳决策影响,家电企业低碳决策主要受消费者低碳决策影响,消费者低碳决策受政府及家电企业决策共同影响;家电企业低碳成本、政府不监管时消费者选择低碳消费带来的家电企业额外收益、绿色家电与非绿色家电价格差、消费者低碳消费环境保护效用是促进模型向政府不用监管、家电企业积极提供绿色家电、消费者主动选择低碳消费的理想稳定状态演化的重要决定因素。为此,政府应对企业减排成本合理补贴并加强宣传教育,家电企业应扩大低碳产品供给,提高低碳产品性价比,消费者应进一步提升低碳环保意识,树立低碳消费理念,践行低碳消费。

Research on the Stimulation of Green and Low-Carbon Product Consumption Market Vitality:An Evolutionary Game Based on Green Household Appliances

Stimulating the consumption market vitality of green and low-carbon products plays an important role in promoting low-carbon emission reduction of upstream enterprises and the development of low-carbon supply chain.Based on the evolutionary game theory,a tripartite game model among government,household appliance enterprises and consumers is constructed to explore each participator’s strategy selection and evolutionary stable path,and verified by actual data.The results show that government’s low-carbon decision is mainly affected by the low-carbon decision of household appliance enterprises,the low-carbon decision of household appliance enterprises is mainly affected by the low-carbon decision of consumers,and the low-carbon decision of consumers is jointly affected by the decision of government and household appliance enterprises.The low-carbon cost of household appliance enterprises,the extra income of household appliance enterprises brought by consumers’choice of low-carbon consumption when the government is not in charge,the price gap between green products and non-green products and the environmental protection effectiveness of low-carbon consumption are important determinants of the evolution of ideal stable mode with government without supervision,household appliances enterprises actively providing green household appliances,and consumers actively choosing low-carbon consumption.Therefore,the government should reasonably subsidize the emission reduction cost of enterprises and strengthen publicity and education.Household appliance enterprises should expand the supply of low-carbon products and improve the cost performance of low-carbon products.Consumers should further enhance the awareness of low-carbon environmental protection,establish the concept of low-carbon consumption and carry out lowcarbon consumption.