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Generational differences: An examination of work values and generational gaps in the hospitality workforce
Authors:Dogan Gursoy  Thomas A Maier  Christina G Chi
Institution:1. Washington State University, School of Hospitality Business Management, 479 Todd Hall, Room 470, P.O. Box 644742, Pullman, WA 99164-4742, USA;2. Vice President Red Lion Hotels Corporation, 201 W. North River Dr., Suite 100, Spokane, WA 99201, USA;3. Washington State University, School of Hospitality Business Management, USA
Abstract:The purpose of this study is to identify generational differences and similarities among hospitality employees and managers in order to develop leadership strategies and management styles that can be utilized to increase employee morale and productivity while enhancing recruitment and retention rates of highly qualified workers. Data for this study were collected through a series of in-depth focus group discussions. Findings indicated significant generational differences in world views, attitudes toward authority and perspectives on work. Findings suggested the Baby Boomers respect authority and hierarchy, while the Generation X-ers (Gen X-ers) rebel against authority. Findings also suggested while Baby Boomers live to work, Gen X-ers work to live. The Baby Boomers are willing to wait their turn for promotions and rewards, and are very loyal. On the other hand, Gen X-ers expect immediate recognition through title, praise, promotion, and pay. They also want a life outside of work—they are not likely to sacrifice theirs for the company. The Millennial Generation believes in collective action, with optimism of the future, and trust in centralized authority. They like teamwork, showing a strong will to get things done with a great spirit.
Keywords:Generational differences  Human resource management  Hospitality workforce  Work values
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