The relationships among overall quick-casual restaurant image,perceived value,customer satisfaction,and behavioral intentions |
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| Authors: | Kisang Ryu Heesup Han Tae-Hee Kim |
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| Affiliation: | 1. Department of Hotel, Restaurant and Tourism Administration, University of New Orleans, USA;2. Department of Hotel, Restaurant, Institution Management and Dietetics, Kansas State University, Manhattan, KS 66506-1404, USA;3. Department of Food Service Management, Kyung Hee University, Seoul, Republic of Korea |
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| Abstract: | The purpose of this research is to explain the relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions in the quick-casual restaurant industry. The findings indicate that overall quick-casual restaurant image significantly influences perceived value, and overall quick-casual restaurant image and perceived value had a significant role in influencing customer satisfaction. Additionally, overall quick-casual restaurant image, perceived value, and customer satisfaction are significant predictors of customers’ behavioral intentions. Finally, customer satisfaction can act as a partial mediator in the relationship between overall quick-casual restaurant image/perceived value and behavioral intentions. Furthermore, we discuss the theoretical and managerial implications of the findings and future research ideas. |
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| Keywords: | Overall quick-casual restaurant image Perceived value Customer satisfaction Behavioral intentions Quick-casual restaurant |
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