Dimensions and correlates of consumer value: An application to the timeshare industry |
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Authors: | Beverley Sparks Ken Butcher Graham Bradley |
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Institution: | 1. Department of Tourism, Leisure, Hotel and Sport Management, Griffith Business School, Gold Coast Campus, Griffith University, 4222 Qld., Australia;2. School of Psychology, Griffith University, PMB 50, GCMC, Qld., Australia |
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Abstract: | The concept of consumer value has been hailed as the “very underpinning” of marketing, yet the concept has been subjected to limited empirical research, particularly in the hospitality industry. This study investigates the value that consumers derive from ownership of timeshare holiday products. A total of 785 people answered questions regarding their background, timeshare ownership, valuing of timeshare, and satisfaction with timeshare. Confirmatory factor analyses showed consumer value to be a multi-dimensional construct comprising opportunities for relaxation, gift-giving, status, quality, flexibility, fun, new experiences, and financial benefits. These value dimensions varied with other factors such as type of timeshare ownership (e.g., weeks, points). |
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Keywords: | Consumer value Timeshare Satisfaction Scale development |
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