| 基于中小企业集群的区域品牌策略 |
| |
| 引用本文： | 李学军,王松峰.基于中小企业集群的区域品牌策略[J].改革与战略,2010,26(9). |
| |
| 作者姓名： | 李学军 王松峰 |
| |
| 作者单位： | 陕西科技大学管理学院,陕西,西安,710021 |
| |
| 基金项目： | 陕西科技大学工商管理科研创新团队项目支持 |
| |
| 摘 要： | 区域品牌与中小企业集群之间存在着相互促进、相互影响的关系。文章从区域品牌内涵的科学界定出发,研究区域品牌的相关属性,阐述区域品牌在产业集群发展中的积极效应,探讨中小企业集群构建区域品牌的具体策略,以期为地方政府的区域经济决策提供依据。
|
| 关 键 词： | 中小企业集群 区域品牌 品牌策略 |
Regional Brand Strategy Based on Small and Medium-sized Enterprises Clusters |
| |
| Li Xuejun,Wang Songfeng.Regional Brand Strategy Based on Small and Medium-sized Enterprises Clusters[J].Reformation & Strategy,2010,26(9). |
| |
| Authors: | Li Xuejun Wang Songfeng |
| |
| Institution: | Li Xuejun; Wang Songfeng(College of Management; Shaanxi University of Science and Technology; Xi an; Shanxi 710021); |
| |
| Abstract: | There is an interactive relationship between the regional brand and small and medium-sized enterprises clustering(SMEs clustering).Based on a thorough definition of regional brand,this paper makes a systematic analysis of its characteristics and discusses fully about the positive roles played by regional brand in the development of industrial clustering.It tries to find some feasible countermeasures for SMEs clustering to construct regional brands,which can be used as reference for governments in making dec... |
| |
| Keywords: | small and medium-sized enterprises clusters regional brand brand strategy |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
