| 企业年金投资管理机构遴选结果营销关联性研究 |
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| 引用本文： | 郭磊,陈方正.企业年金投资管理机构遴选结果营销关联性研究[J].财贸研究,2006,17(1):98-102. |
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| 作者姓名： | 郭磊 陈方正 |
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| 作者单位： | 同济大学,经济与管理学院,上海,200092 |
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| 基金项目： | 联合国开发计划署资助项目 |
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| 摘 要： | 本文采用内容分析法获取52家金融机构营销力度数据,建立了Logit二元选择计量模型,以极大似然法估计参数,发现企业年金投资管理机构遴选结果与申请机构的营销活动有显著的关联性,营销活动能够有效提高成功的概率。
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| 关 键 词： | 营销关联性 内容分析 二元选择模型 企业年金 |
| 收稿时间： | 2005-11-24 |
| 修稿时间： | 2005-11-24 |
Marketing Correlation with Enterprise Annuity Investment Management Institution Selection |
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| GUO Lei,CHEN Fang-zheng.Marketing Correlation with Enterprise Annuity Investment Management Institution Selection[J].Finance and Trade Research,2006,17(1):98-102. |
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| Authors: | GUO Lei CHEN Fang-zheng |
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| Institution: | School of Economics and Management, Tongji University, Shanghai 200092 |
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| Abstract: | A binary choice model was set up with the marketing force data of 52 financial institutions grasped with content analysis and maximum likelihood estimation was used. The regression result shows that marketing is significantly correlated with result of enterprise annuity investment management institution selection and can improve the possibility of success. |
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| Keywords: | marketing correlation content analysis binary choice model enterprise annuity |
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