| Abstract: | The allegations that college attendance causes a business career to appear undesirable are unfounded, according to the results of a recent survey. The data show that students come with probusiness or antibusiness opinions already formed. The national sample of 4,000 high school students also disclosed that their feeling depends on whether they are thinking of business as a career or as an organizational setting for a career not directly in management. They also consider the size of the firm (big business is preferred for salary and advancement, and small business for “lasting friendship”). Business is favored by more boys than girls, and by more students from backgrounds low on the socioeconomic scale. Planners, recruiters, and analysts need to be aware of these student perceptions. |
